Unified Commerce: What is it and how can it help business?

What is Unified Commerce?

Unified Commerce refers to the integration of all the systems of a company or business into a single centralized system - from back-end to website, sales, inventory management, order fulfillment, customer relationship management (CRM), payment processing, marketing, and more.

This allows companies and businesses to have a more objective view of their operations and the ability to provide a consistent and personalized experience to users regardless of where there is interaction with the brand, whether in the physical store, online store or mobile APP. 

Through a more objective view of operations obtained through Unified Commerce, businesses are able to take strategic actions such as optimizing stock, personalizing the user's shopping experience and increasing the efficiency of teams and departments.

Simultaneously, data and information are shared between the different platforms where the business is inserted, which allows the creation of promotions or personalized recommendations for the user, for example.

Components of Unified Commerce

Integrated systems

Since Unified Commerce integrates all business systems into a single system, the entire operation is built on a solid foundation that can be adapted and scaled according to business needs. This means reduced time and resources in business management, improved efficiency for teams and departments, and solid, reliable data insights.

All this makes it easier to enter new markets, expand into new channels and integrate emerging technologies that allow the business to evolve.

Customer interaction

Bearing in mind that users may interact with different sales channels, it is essential that businesses have the ability to record user behavior in order to improve their shopping experience. This is because users increasingly expect more speed, consistency and personalization in their interactions with brands.

Unified Commerce ensures that interactions with users are captured and centralized securely so that the user is easily recognized at the different points of contact, so that there is a better understanding of needs and better service, for example, there is no need to enter payment details every time the user makes a purchase.

Unified Commerce ensures that interactions with users are captured and centralized securely so that the user is easily recognized at different touch points for better understanding of needs and better service, such as not having to enter payment details each time the user makes a purchase.

Stock management

With regard to stock management, Unified Commerce provides an objective view of stock, since stock levels are updated on all channels as sales occur.

By being able to control stock in real time, it becomes possible to make informed decisions about potential promotions or product discontinuation, i.e. to identify more easily which products are running out and which need to be ordered, avoiding the risk of stock-outs or overstocking.

Unified Commerce: How can it help businesses?

Unified Commerce helps businesses in the sense that it improves the visibility and efficiency of operations and teams or departments, provides a consistent and personalized experience for users.

One of the great benefits of Unified Commerce is that it allows businesses to expand their presence in different channels without the need to use different systems, so that it is possible to expand operations to new markets and other channels, without the need to invest in new systems or equipment.