Will AI tools replace humans?

Artificial Intelligence's ability to process large amounts of data and the capacity to make automated decisions is a powerful aid to transforming various industries in terms of business efficiency and profitability, as well as improving people's day-to-day lives.

What is Artificial Intelligence?

Artificial Intelligence or AI is defined as an area of computer science that has as its main goal the creation of systems that mimic human intelligence, such as the ability to think, learn, make decisions, perform tasks, and solve problems. Through algorithms, machine learning, and other technologies it becomes possible for machines to perform tasks that would usually require human intelligence.

The use of Artificial Intelligence can be a strong aid to various activities of daily life, and as technology develops new ways of using it to improve people's lives are likely to emerge. We can see AI being used in different applications and situations such as intelligent virtual assistants on mobile devices - Apple's Siri, Amazon's Alexa or Google Assistent - that have the ability to understand questions and formulate answers; facial recognition to unlock devices; or autonomous vehicles that use AI to detect other vehicles or obstacles, recognize voice and gestures or make driving decisions, for example.

In the work world, there are already some changes in jobs, such as the use of robots capable of performing waiter's tasks in restaurants or bars. In this case, the use of AI allows robots to recognize and understand orders, make facial recognition, personalized recommendations, and stock monitoring in order to improve efficiency and quality of service.

With various applications in enterprises, AI can be used to analyze large amounts of data to extract insights to improve decision making; AI-based chatbots and virtual assistants can provide customer support, answer questions and solve problems or glitches efficiently; it can be used to personalize marketing campaigns and predict customer buying behavioral trends; optimize production processes, improve team efficiency and reduce costs, among other applications depending on the type of business.

In recent months we have seen a growing trend in the use of Artificial Intelligence tools, from text creation to images or even videos. The use of several tools together even allows the creation of independent content that many classify as original.

This trend has raised some polemics, especially when it comes to the creation of images generated by prompts in tools like Dall-E or MidJourney, especially in the artistic or creative field for the lack of reference to the original authors, where these processing models are inspired by, sometimes replicating in an almost flawless way the style of artists, the question has been raised:

Will Artificial Intelligence replace human labor?

Opinions are divided, but the fact is that these tools are here to stay. The use of AI, despite what one might think, is not something new. Throughout our daily lives we have examples of different models of machine learning and deep learning present in applications or equipment (IoT technology). What is new is the mass use of the new tools and the possibilities that technology offers in this new chapter of its history.

At M&A Digital, we have no doubt that Artificial Intelligence is not only something that can improve business efficiency and performance, but it is also an enabler of a number of factors that allow us to achieve a higher quality of life.

Let's agree that the use of these new technologies, although advantageous, have many mistakes that require human action to take the greatest possible advantage of them, and present results that do not always correspond to what is expected. So let's talk about some of these tools.

Artificial Intelligence Tools

ChatGPT

ChatGPT is defined as an AI chatbot, which is based on the GPT (Generative Pre-trained Transformer) language model and uses deep learning techniques to provide accurate and relevant answers to different questions on various topics and in different languages, as if it were talking to a machine.

The model was trained through large amounts of text present on the internet, from several sources simultaneously, which allowed it to learn about several topics very quickly and resulted in the development of its ability to generate coherent texts from articles to scripts and has become one of the most prominent AI tools.

But this is just the beginning as more learning models are being developed such as Bard (owned by Google) which promises to be a major competitor to ChatGPT.

ChatGPT vs Lorem Ipsum - Real Content & Dummy Text

Traditional Lorem Ipsum is used in design and typesetting as standard text to fill text spaces in order to adjust visual aspects before original content is inserted - the so-called dummy text.

In the case of design, CHATGPT can be a strong substitute or complement to Lorem Ipsum, because the AI-based language model has the ability to generate meaningful and relevant text about different topics, almost immediately and similar to human writing. It is a way for designers to make more informed decisions about layout, fonts, or content hierarchy, allowing them to get the job done more efficiently and according to what will be expected, speeding up and easing the working process for creative teams.

Regarding the content of applications or websites, when clients analyze a prototype that is closer to reality, they have a better perception of what the final solution will look like or what kind of content needs to be adapted in a more precise way, eliminating doubts that could arise with the Lorem Ipsum format, allowing them to eliminate some steps in the creation process and close the solutions in a more concrete and immediate way.

However, the replacement of Lorem Ipsum by CHATGPT or the complementarity of the two will depend on the objectives and needs of each project and, likewise, awareness regarding the credibility of the data and use of the tool is essential to make the most of CHATGPT and maximize the potential benefits.

DALL-E and DALL-E 2 + Mid Journey

DALL-E, DALL-E2 and MidJourney are defined as artificial intelligence systems of the latest generation, whose main capacity and objective is the creation of images from textual descriptions.

MidJourney allows the presentation of unique images through a textual description provided by the user. Similarly, DALL-E has the ability to generate high quality images, existing in the real world or not, from textual input.

While DALL-E 2 is the most recent update of DALL-E and allows the generation of high resolution images, more realistic and accurate pieces of art, as well as the manipulation of existing images and the creation of new and unique images through textual description. With a constant ability to learn and analyze millions of images, DALL-E 2 will improve its skills over time to become increasingly accurate and versatile.

These highly advanced AI systems have several benefits for users such as the fact that they display unique and personalized images (based on the text provided) faster than if done manually; they enable the user to explore new design ideas and can be a huge help when it comes to enhancing creativity by exploring different concepts and ideas.

All are good examples of the advances in artificial intelligence that allow us to demonstrate the potential that AI has to create new and innovative ways of content creation that can be used together with the creativity of the human force in different areas of business, given the high capacity and the possibility of combining different concepts, styles and attributes.

Murf.AI

When it comes to generating voice through artificial intelligence, there are some tools that stand out like Murf that can be defined as a cloud-based platform for converting text into speech, through personalized voices based on real voice samples, with a huge variety of voices and languages, different styles and accents. It allows you to convert scripts into audio quickly as well as add and synchronize images, music and videos in a professional way.

It can help in different areas of content creation, e.g. advertisements, explainer videos or demonstrations, as well as help simplify traditional voiceover production processes that involve a lot of steps.

Artificial Intelligence & Human Intelligence 

Will the growing number of artificial intelligence tools replace people or change professions?

The ability to create a script or an article through a prompt in ChatGPT or create moodboards for inspiration with images generated through DALL-E or MidJourney can avoid creative roadblocks and save endless hours of research, which can be beneficial in reducing steps during the creative process. On the other hand, there is a huge disadvantage to using this content in a "raw" form and without any kind of treatment.

We believe that the use of AI tools should be conscious and informed, especially at the level of content exposed to the public. Moreover, the presence of Artificial Intelligence in the business world and in the creative areas make the possibilities of applying the technology countless, considering the collaboration between human and machine, in order to contribute positively to the growth and increased efficiency of companies.